With too many products lining our shelves everyday, it’s no wonder that we tend to stick to one specific brand that we’ve been using for years or, that was suggested by a trusted friend of ours. This also rings true to agri suppliers and dealers, because sometimes, it’s not a matter of loyalty so much as their product’s resistance to changes.
However, this practice shouldn’t be something we should tolerate, especially since a lot of studies and improvements are being done in order to improve the agricultural sector of our country. That is why it is always important to branch out. Here are some things you need to consider when adding a new product to your stores.
It’s all about Quality
When it comes to agriculture, especially on crop protection products, quality is a deciding factor. But it’s not just about the product, as the quality of the supplier should also be considered. You don’t want something on your store that isn’t effective, and you certainly won’t want a partnership that doesn’t have a good relationship with their dealers and doesn’t provide support that a store needs.
Pricing Vs. Best Competitors
Products that are distributed should be fairly and competitively priced with regards to its performance and function, and against other products. It isn’t necessary for it to be cheap. It just has to deliver its functions effectively and efficiently at an acceptable price.
In order to gain better traction, it is best to sell products where you can get a large enough exclusive area. That’s because lesser competition is always equal to higher sales.
It’s not only territory that needs exclusivity, it’s very much preferred to have an exclusive saleable feature that sets it apart from other brands. Take crop nutrition products for example, a specific quality that would not only enhance, but also protect foliar nutrition is something that would attract a lot of customers.
Ability to Provide
How fast the supplier can get new products should also be considered, since a lot of manufacturers sell their products with no plans for follow up sales, and you don’t want your business to be empty.
Additionally, getting a company that can provide a wide array of products is a trait you should look for. This saves you time to fill in the holes in your store. EPI Phil is an example for this company, it has a total of nine products that have different functions for crop protection and nutrition, depending on what you need.